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Current Season: 2026/27
Upcoming Season: 2027/28
PlanningBenchmarking
Open a current scenario
Continue working on an existing Match by Match, full-season or season-ticket scenario.
Season Tickets
The club's Season Ticket pricing and strategy workspace — always available, independent of the active scenario. Season Ticket data is applied to calculations for Premier League fixtures automatically, and for other fixture types wherever the Season Tickets Apply setting is Yes on that scenario.
Model a change
Describe the change you want to test — for example “Increase Adult prices by 5% across every zone” or “Freeze Youth and Child prices.” Ticket Oracle interprets it, previews the effect, and only ever writes the result to a new Proposed Plan.
Build a pricing scenario
Select the fixture context and Ticket Oracle will build the recommended pricing model.
Scenario name optional
Leave blank to use an automatically generated name — you can rename the scenario at any time once it's created.
Scenario Scope
Match Type
Competition Round optional
Used alongside Match Type to find more relevant comparable fixtures — e.g. an FA Cup quarter-final is a closer comparison to another quarter-final than to an early-round tie.
Season Tickets Apply? automatic
Forest Match Category
Opponent
Commercial Objective
Fixture Date
Kick-off Time
Day of Week (auto)
—
Broadcast Status
Fixture change / update note
Describe any fixture movement, broadcast update or late scheduling change in plain English. Ticket Oracle will update the scenario context where possible.
Commercials
Set the commercial target and revenue assumptions for this scenario, then add optional costs if you want to model profit.
Revenue
Set the commercial target for this scenario, then add revenue assumptions.
£
Applies to General Admission match-by-match ticket revenue only. Season Ticket revenue is a separate, existing revenue stream and is never used to reduce or offset this target. If you enter costs on the Costs section of Commercials, profit is calculated automatically as this target minus costs.
Hospitality & Other Matchday Revenue
Hospitality, sponsorship & other income
£
Additional Revenue Streams
Revenue Sources
Live Event Tracking
Tickets sold so far
Sales start date
Event start date
Event end date optional
Sell tickets during the event?
Costs
Costs are optional. Add them when you want Ticket Oracle to model profit as well as revenue.
Matchday cost categories
Stewarding & operations
£
Policing / security
£
Cleaning
£
Casual staff
£
Ticketing fees
£
Other matchday costs
£
Leave a field blank where the cost is unknown or not being modelled — blank is never treated as zero. Enter 0 only where the cost is genuinely nil.
Cost summary
Commercial Review
The decision view for the active scenario — revenue target position, projected General Admission ticket revenue, attendance and pricing changes. Full calculations, assumptions and the audit trail are in the Excel export.
Boardroom presentation
This scenario will generate
£—
Match-by-match pricing should be tested against available inventory after Season Ticket holders, away allocation, comps and restricted-view seats are accounted for.
Forecast tickets sold
—
Average ticket price
£—
Revenue vs target
—
View rationale
Export underlying data
Download the calculations, pricing structure, assumptions and scenario data for finance or operational review.
Total Costs
£—
Break-even Price
per General Admission ticket
£—
Break-even Tickets
General Admission tickets needed
—
Yield Per Seat
—
Enter your event details and live sales data to see real-time event status.
Current Performance
Enter live event data to see performance metrics.
Recovery Targets
Enter live event data to see recovery targets.
Recommended Actions
Enter live event data to see recommended actions.
FINANCIAL SUMMARY
Revenue
+
—
Match-by-match General Admission Ticket Revenue
—
= Total Matchday Revenue
—
−
—
Event Costs
All fixed costs for this fixture
Projected Profit
—
—
Allocated Season Ticket revenue and additional matchday revenue cover base fixture costs, so General Admission ticket sales are modelled as upside rather than cost recovery.
Enter event details to see profit health.
Costs are optional. Profit figures appear only when costs are switched on for this scenario on the Costs section of Commercials — missing costs are never treated as zero.
Sales Sensitivity
Enter live event data to see sensitivity analysis.
Revenue Bridge
How matchday revenue builds vs costs, based on projected final sales at current pace.
Total Costs
Season tickets (allocated)
Additional Streams
Stadium Tickets
Projected Profit
Ready for the Boardroom?
The rationale behind this recommendation is available above — continue to the Boardroom summary when you're ready to present.
Inventory & Holds
These settings define the seats that are unavailable for standard General Admission sale. Season Ticket allocation is managed separately in the Season Tickets tab.
Away allocation
Hospitality / premium / partner holds
Comps / operational holds
Other holds
Restricted-view seats
Restricted-view seat pricing
Restricted-view seats remain sellable inventory — they may be released later in the sales cycle, sold after full-price inventory, or offered at a reduced price. They are only counted in revenue forecasts once included below.
Restricted-view ticket price
£
These figures are planning assumptions used to calculate saleable inventory — the City Ground seat manifest below does not yet tag individual seats as away, hospitality, comp or restricted-view, so manual holds are not matched seat-by-seat.
The City Ground Stadium Map
City Ground pricing manifest — sellable inventory, stand-level pricing and key allocation zones for the active scenario.
Changes made to stand, section or seat pricing automatically update the average ticket price, General Admission revenue and profit forecast.
Choose how to price the General Admission seats available for this fixture. Season Ticket pricing and allocations are managed separately and are not changed here.
Pricing change request
Use plain English to adjust prices by stand, band, percentage, fixed amount, cap or target. Ticket Oracle will detect the affected areas, preview the impact, and let you apply the update.
Recommended Pricing Mix
Prices vary by stand, block and seat type. The figures below summarise the full recommended pricing mix.
Average General Admission ticket price
—
Projected occupancy
—
General Admission ticket revenue
—
City Ground Seat Manifest
Real stand, block, row and seat data from the City Ground seat manifest. Price by stand, block, row or individual seat — overrides apply in that priority order over the scenario's default General Admission ticket price.
Loading City Ground manifest…
This values all priced seats in the manifest. It is not the same as General Admission ticket revenue.
Trent End
Brian Clough Stand
Main Stand
Bridgford / premium
Away allocation
City Ground pricing map
A simplified visual representation of the supplied City Ground seat manifest. Select a stand or section to review and adjust General Admission ticket pricing.
Modelling
Compare what-if pricing and attendance scenarios against the currently active scenario. Select or save a scenario first, then model changes to see the financial impact.
Modelling based on
Select or save a scenario first to use modelling.
Ask a modelling question
Forest Quick Actions
Pricing
Attendance
Existing Season Ticket attendance
Inventory Optimisation
Ready to review your pricing?
Check the complete pricing model, forecast attendance and forecast revenue before finalising the scenario.
Benchmarking
How Nottingham Forest's pricing compares with the rest of the Premier League, using verified Premier League 2024/25 ticket-pricing data.
Source: audited extraction of the Club Ticket Prices 2024/25 deck. Figures are the published 2024/25 season prices — historical benchmark data, not current live pricing. Premium, hospitality, executive, restricted-view and special local-scheme products are excluded from general-admission comparisons; missing values are shown as “—” and are never averaged as zero. Values marked † are flagged in the source data (see the methodology notes under each table).
Ask Ticket Oracle
Search Forest and market ticketing evidence.
Example searches:
Forest Fixture History
Review previous Nottingham Forest fixtures, pricing and sales outcomes. Use this history to find comparable matches and improve Match by Match attendance and revenue forecasts.
Based on Nottingham Forest's own previous fixtures — not a comparison with other clubs.
Premier League Season Ticket Benchmarking
Compare Nottingham Forest's Season Ticket pricing against the Premier League market. This view ranks clubs by key Season Ticket pricing points so leadership can see whether Forest is above, below or in line with the league.
Premier League 2024/25 ticket-pricing data — published Season Ticket prices, general admission only.
| Rank | Club | Cheapest Adult Season Ticket (£) | Highest Adult Season Ticket (£) | Adult Range (£) | Senior (£) | Young Adult (£) | Junior / Child (£) | GA Zones |
|---|
Ranked by Cheapest Adult Season Ticket, lowest to highest.
Premier League Match Ticket Benchmarking
Compare Nottingham Forest's match-ticket pricing against the Premier League market. This view ranks clubs by key pricing points so leadership can see whether Forest is above, below or in line with the league.
Premier League 2024/25 ticket-pricing data — published general-admission match-ticket prices. Kept separate from Season Ticket comparisons.
| Rank | Club | Cheapest Adult (£) | Highest Adult (£) | Adult Range (£) | Senior (£) | Youth / Young Adult (£) | Junior / Child (£) |
|---|
Ranked by Cheapest Adult match ticket, lowest to highest.
Compare Forest against a selected club
Match-ticket comparison, Premier League 2024/25 ticket-pricing data. Concession product definitions (Senior, Youth / Young Adult, Junior / Child age bands) differ by club — club-specific labels are noted where they differ from Forest's.
Pricing Structure Comparison
Compare how Premier League clubs organise their fixture categories and stadium pricing zones.
Premier League 2024/25 ticket-pricing data — fixture-category and stadium price-zone structures.
| Rank | Club | Number of fixture categories | Number of stadium price zones |
|---|
Ranked by Number of categories, highest to lowest.
Enter fixture, pricing and cost assumptions to generate the Boardroom view.
Need to revisit anything?
Boardroom reflects the active scenario's current Review position — return to Review to change the pricing scenario or Boardroom selections.